Winter Equivalent "24

For Winter Equivalent, we wanted to take a fresh approach, and what better way to embrace the collection’s warmth and casual versatility than by shooting in an everyday space?

This marks our first time stepping outside the studio and into a more intimate, organic setting a local coffee shop. The idea was born from our desire to capture the essence of the collection in a real-world environment, where our customers could envision themselves enjoying cozy moments during the Harmattan season.

The rich, earthy tones of the coffee shop’s interior perfectly complemented the neutral palette of our collection, creating a seamless blend of fashion and lifestyle.

The relaxed vibe of the space allowed us to explore new creative possibilities, and each shot felt more alive and relatable. It was an exciting challenge, trading the controlled studio lighting for natural shadows and warm highlights, but it brought a new depth and authenticity to the collection.

This shoot was all about stepping out of our comfort zone, just as Winter Equivalent is about stepping into your confident, comfortable, and effortlessly stylish in every setting.

The Winter Equivalent collection marks an exciting new chapter for the brand, continuing the journey we’ve established while pushing forward with fresh ideas and innovations.

This balance of continuity and evolution is key to creating a cohesive yet dynamic collection that resonates with both loyal customers and new audiences.
The Winter Equivalent collection marks an exciting new chapter for the brand, continuing the journey we’ve established while pushing forward with fresh ideas and innovations.

This balance of continuity and evolution is key to creating a cohesive yet dynamic collection that resonates with both loyal customers and new audiences.

At the heart of this collection lies the essence of our brand clean lines, bold yet understated designs, and high-quality materials. We’ve maintained the following core elements to ensure the Winter Equivalent collection feels like a natural extension of our previous releases.

The collection reflects the minimalistic, versatile aesthetic that defines our brand. With key pieces like the hoodie, wide-leg pants, denim shorts, and collared sweatshirt, we’ve maintained the timeless silhouettes and refined tailoring that our customers love. These pieces are designed for effortless style, consistent with our established identity.

Rooted in the Nigerian experience, this collection is tailored specifically for the Harmattan season.

The materials and cuts offer both comfort and practicality during this unique time of year, ensuring we stay connected to the environment and the lifestyles of our customers. We’ve continued to prioritize craftsmanship, using premium fabrics and precise detailing, ensuring that every piece not only looks good but also feels good, offering durability and longevity.

While staying true to our roots, Winter Equivalent introduces new elements that showcase our growth and adaptation to current trends. Evolution is essential for moving forward, and in this collection, we’ve explored fresh approaches to design and innovation.
This collection brings in innovative elements like unexpected cuts, asymmetrical lines, and functional details such as hidden zippers and adjustable fits.

These features add a fresh perspective to familiar silhouettes, offering versatility and practicality without sacrificing style. As part of our commitment to responsible fashion, we’ve evolved by incorporating more sustainable fabrics and eco-friendly production techniques. This ensures that we’re not only delivering beautiful clothes but also making choices that are better for the environment.

We’ve experimented with fabrics that provide warmth without being too heavy, perfect for Harmattan weather. Expect pieces made from heavier cottons, wool blends, and textured materials that offer both comfort and visual interest. This evolution in material choice speaks to the collection’s ability to balance functionality with fashion.

This collection tells a story of transition and adaptation. From the first chilly mornings of Harmattan to the warm afternoons, each piece reflects a seamless blend of practicality and elegance, offering style that grows with the season. Through product descriptions, visual campaigns, and even packaging, we’re telling the story of how Winter Equivalent is both a continuation of our brand’s legacy and a bold step forward into the future.

With Winter Equivalent, we’ve achieved the perfect harmony between continuity and evolution. The collection stays true to the brand’s core identity while embracing innovation, sustainability, and modern aesthetics.

This is not just another drop, it’s a thoughtful progression that celebrates our past while embracing the future of fashion in Nigeria. At the heart of Winter Equivalent lies an unwavering dedication to redefining comfort and style for the Harmattan season.
We are driven by the love of fashion that effortlessly combines warmth and flair, making every piece in this collection more than just an item of clothing. It’s a statement of bold, timeless design crafted for those who embrace the cool breeze and love to layer up.

Our creative journey was fueled by the desire to offer a versatile wardrobe that reflects both contemporary trends and personal expression. Winter Equivalent is the perfect fusion of aesthetics and practicality, designed to elevate your seasonal wardrobe with pieces that capture the essence of individuality.

We are committed to delivering not just style but substance. Every item in the Winter Equivalent collection is thoughtfully designed with high-quality fabrics to ensure durability and comfort throughout the Harmattan season.

Our focus on sustainability means we source materials responsibly, keeping our impact on the environment in mind. From concept to creation, we ensure that each piece meets the highest standards of craftsmanship.

Whether it’s the cozy hoodie, the sleek wide-leg pants, or the versatile denim shorts, we guarantee that our customers will feel confident and comfortable in their Winter Equivalent look, season after season.